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EMARKETER creative optimization research

EMARKETER15 Apr 2026Surveyn=111United States

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  1. 72.1% of marketers wait for a performance decline before making any creative change

    EMARKETERUnited StatesApr 2026n=111

  2. 89% of marketers say creative is critical to campaign performance but only 3.6% say it is actively optimized

    EMARKETERUnited StatesApr 2026n=111

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Marketing Trends for members

Creative · EMEACreative · US

About this report

Published
15 Apr 2026
Type
Survey
Sample
n=111
Countries
Regions

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