What do consumers want?
What consumers do, sector by sector, across four regions: how many already do it, whether it is rising and how solid the evidence is.
Updated 7 Oct 2026
Key findings
Asking AI before buying is the strongest consumer trend on the radar, with a Trend Strength of 84 of 100 in e-commerce in APAC. Read all key findings · data as of 5 Oct 2026
Overview
Six sectors, four regions, three readings per trend.
Beauty
How AI is changing what consumers do in beauty: each trend read for size, direction and confidence.
Fashion
How AI is changing what consumers do in fashion: each trend read for size, direction and confidence.
Food & beverage
How AI is changing what consumers do in food & beverage: each trend read for size, direction and confidence.
Telco
How AI is changing what consumers do in telco: each trend read for size, direction and confidence.
Finance
How AI is changing what consumers do in finance: each trend read for size, direction and confidence.
E-commerce
How AI is changing what consumers do in e-commerce: each trend read for size, direction and confidence.
Gap Map
Consumer trends set against what marketers ask for: where consumers are ahead of marketers.
Members see every section
The full ranking in every section and region, the signals behind each score, the evidence with its sources, and the link to what consumers do.
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