Marketing Radar · Key findings
What marketers and consumers want next
Eight findings from Marketing Trends, AI Consumer Trends and the Gap Map, across the US, EMEA and APAC.
#1 TREND · E-COMMERCE · APAC
Ask AI before they buy
- Size 64% already do it
- Direction rising
- Confidence Medium
Asking AI before buying is the strongest consumer trend on the radar, with a Trend Strength of 84 of 100 in e-commerce in APAC.
#1 · AUDIENCE INSIGHT · US
Be visible in AI assistant answers
The top audience insight demand among brand marketers in the US is to be visible in AI assistant answers, scoring 82 of 100.
See the full ranking#1 · GROWTH & MEDIA · EMEA
Measure retail media and marketplace ads
The top growth & media demand among brand marketers in EMEA is to measure retail media and marketplace ads, scoring 71 of 100.
See the full ranking#1 · CREATIVE · APAC
Decide what AI should make, and what humans should
The top creative demand among brand marketers in APAC is to decide what AI should make, and what humans should, scoring 68 of 100.
See the full rankingSAY VS DO · US · E-COMMERCE
57% of US consumers say they would let an AI agent check out for them; 13% have. Intent and behaviour come from different studies.
Intent: Omnisend, Adyen, KPMG · Behaviour: Omnisend, Checkout.com
See every trendBLIND SPOT · TELCO · EMEA
Stay out of inertia, not loyalty
50% of consumers in EMEA stay out of inertia, not loyalty, but the matching marketer demand, to track brand health over time, scores only 36 of 100.
Open the Gap MapLEAD AI TREND BY SECTOR · EMEA
In EMEA, beauty leads: 62% of consumers turn to AI as their beauty advisor, ahead of telco (57%), e-commerce (39%) and finance (35%).
See every sector70% of CMOs say internal marketing processes are not mature enough to implement and scale AI.
Gartner, 2026 · n=401 · multi-country sample
See the evidence
Built from the Marketing Radar data · Marketing Trends data as of 5 Oct 2026, AI Consumer Trends and Gap Map data as of 7 Oct 2026 · Source: Marketing Radar by ADIN.AI
Marketing Radar · Reports
The latest 10 reports
Free to read with an account. No payment needed.
AI Footprint
AI Footprint: how much of each consumer shift runs through AI, by sector and region
How far AI reaches consumer behaviour in beauty, fashion, food and beverage, telco, finance and e-commerce: the Size and Direction of each AI-led trend, measured AI traffic, and the AI impact profile of each sector.
7 Oct 2026Read free
AI Reality Check
AI Reality Check: where AI use really stands
Where AI use really stands: adoption versus measurable value in marketing teams, consumers' AI use by country from official statistics, and how many people pay for AI.
5 Oct 2026Read free
Sector outlook 2026 · Beauty
Beauty 2026: AI moves from the mirror to the shelf
49% of consumers already get beauty recommendations from generative AI, and e-commerce is growing six times faster than stores.
26 Sep 2026Read free
Sector outlook 2026 · Fashion
Fashion 2026: the AI shopper arrives in a value market
40% of younger consumers already use AI to shop, while 80% of shoppers hunt for value. Chatbot answers are the new SEO.
26 Sep 2026Read free
Sector outlook 2026 · Food & beverage
Food & beverage 2026: value, health and the AI grocery list
61% of consumers say price matters more than two years ago, and healthiness is the fastest-rising purchase factor.
26 Sep 2026Read free
Sector outlook 2026 · Telco
Telco 2026: loyalty is the network that matters
Up to 77% of consumers feel no loyalty to their telecom provider, while 38% of smartphone users expect to use AI agents by 2030.
26 Sep 2026Read free
Sector outlook 2026 · Finance
Finance 2026: customers ask AI, but still trust the bank
49% of consumers used AI for savings and investment decisions, yet 83% would be anxious if an AI agent acted without approval.
26 Sep 2026Read free
Sector outlook 2026 · E-commerce
E-commerce 2026: the shopper now has an agent
Agentic commerce could orchestrate $3 trillion to $5 trillion globally by 2030, and 90% of frequent AI users are open to switching brands.
26 Sep 2026Read free
Black Friday & AI
Black Friday 2025: the season AI became a shopping channel
Traffic from generative AI tools to US retail sites rose 693.4% over the 2025 holiday season. The base is small; the intent is not.
26 Sep 2026Read free
AI in marketing
AI in marketing: adoption is high, value is still catching up
75% of marketers have adopted AI, yet 84% still run generic campaigns. The bottleneck is data and context, not models.
26 Sep 2026Read free