What do marketers want?
What brand-side marketers need and use across four regions: their own words, published research, search demand and news, scored for each need.
Updated 5 Oct 2026
Key findings
The top audience insight demand among brand marketers in the US is to be visible in AI assistant answers, scoring 82 of 100. Read all key findings · data as of 5 Oct 2026
Overview
Three sections, four regions, one score per need.
Growth & Media
What brand-side marketers need in media budget, measurement and performance, ranked by Demand Strength (0 to 100).
Creative
What brand-side marketers need in creative production, testing and brand consistency, ranked by Demand Strength (0 to 100).
Audience Insight
What brand-side marketers need in understanding audiences and customers, ranked by Demand Strength (0 to 100).
Members see every section
The full ranking in every section and region, the signals behind each score, the evidence with its sources, and the link to what consumers do.
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