Market Radar by ADIN.AI is a research site published by ADIN.AI. It brings together two radars with one method: signals, scored, turned into insights. Marketing Trends tracks what brand-side marketing teams say they need. AI Consumer Trends reads consumer trends by sector and region for size, direction and confidence from verified studies.
Editorial standards
- Every figure in an AI Consumer Trends article links to its primary source, and each article ends with a full source list.
- Figures are quoted as published by each organisation.
- Vendor datasets use different scopes and methods and are not directly comparable.
- Sponsors and brand owners of research are credited, including who ran a survey and with whom.
- Every article is dated.
How Marketing Trends works
Marketing Trends listens to what brand-side marketers say they need: public posts and talks, trade press, conference sessions, podcasts and peer reviews. Only concrete, independent statements of need count. Each demand is then checked against published research from leading institutions and large brands, search demand and news momentum.
Demand Strength combines six signals: voice, research, reach, momentum, intensity and budget. Scores run from zero to one hundred within each section and region, and show how strongly a demand is voiced relative to the other demands in the same list. As sources are scanned each week, the radar re-scores each demand over a rolling window of eighteen months; new studies and news are logged as they appear and enter the next re-score.
A score is relative demand strength. It is not market share or market size, and the radar is not a market-sizing model, a sales forecast or a ranking of products.
How AI Consumer Trends are read
AI Consumer Trends reads each consumer trend three ways from verified studies, by sector and region: how many consumers already do it (Size), whether it is rising (Direction) and how solid the evidence is (Confidence). There is no single score. Intent is never counted as behaviour, and studies run by a company about its own market count at half weight. Full method.
The sector and region pages (beauty, fashion, food and beverage, telco, finance and e-commerce across the US, EMEA, LatAm and APAC) read each consumer trend three ways from verified studies: Size, the share of consumers who already do it; Direction, whether it is rising, from same-question behaviour change, search interest and site traffic; and Confidence, how solid the evidence is. Trend Strength (0 to 100) shows how widespread and how fast-growing a trend is, compared with the other trends on the radar; weaker evidence pulls the score toward the middle. A score resting on one reading is marked and shown paler. Confidence stays shown on its own. Method.
For press & associations
Publications and industry associations may quote figures and charts free of charge with the attribution “Source: Market Radar by ADIN.AI, data as of <date>” and a link. How to cite.
Authorship
AI Consumer Trends reads are written by the Market Radar by ADIN.AI editorial team. ADIN.AI originals are signed by their author, such as Serhat Gürcü, co-founder and CEO of ADIN.AI, and are reproduced as originally published.
Serhat Gürcü
Co-founder and CEO, ADIN.AI · LinkedIn
Corrections and updates
Every article shows its publication date. When an article is updated, the update is dated too, so readers can see when it changed.
