How we measure
Each consumer trend is read three ways from verified studies, official statistics, search interest and site traffic: Size (how many consumers already do it), Direction (whether it is rising) and Confidence (how solid the evidence is).
Updated 7 Oct 2026
One method
Agents collect the signals, scoring algorithms score them, and PhD-level marketing experts turn them into insights. Every figure links to its source, and every figure is checked against its source page before it is published.
The signal weights, the scoring algorithm and the full list of checks are in the members' version of this page.
Members see every section
The full ranking in every section and region, the signals behind each score, the evidence with its sources, and the link to what consumers do.
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