AI consumer trends in consumer electronics, US (2026)

AI-led

Ask AI to compare specs

Shoppers ask AI assistants to compare models, specs and prices before buying a device.

Early read

Why this score

Size and direction

58% of adults who regularly use AI tools for search and shopping already do it

Source: Snipp Interactive, 2026 · US adults who regularly use AI tools for search and shopping

US leads: 58%, ahead of APAC (42%).

Share who do it, % · Consumer electronics · 3 regions

US
58%
APAC
42%
EMEA
36%

Note: each region is read from its own studies, so read the order rather than small gaps. Source: Market Radar, AI Consumer Trends readings.

See it in APAC

The score

60Trend Strength, of 100 Size only

Confidencehow sure?Medium

Size: medium confidenceAI-ledAdoption: 58% of AI users reportedNot on the map yet

Evidence behind these readings

3 studies
1 country

Drawn from Snipp Interactive, Stackline and IAB with Talk Shoppe.

Where it is measuredStudies and figures in US 6, EMEA 8, LatAm 4 and APAC 5

What it means for marketers

Among US shoppers who used AI during Prime Day 2026, comparing prices was the top use (56%), followed by checking price history (42%) and comparing products across retailers (29%); 36% of shoppers used AI at all.

58% of adults who regularly use AI tools for search and shopping in the US ask AI to compare models and prices before buying (reported). Direction: data is still being collected (no behaviour change reading is available).

Adoption and research

Adoption How many?58% of AI users reported

Research58% · Snipp Interactive

58.1% of regular US AI users use AI to compare products, and 41.9% use it to research features or specifications.
Snipp Interactive, AI and the Modern Shopper Journey (Snipp 2026 Survey), 22 Sep 2026 · n=1,000 · US · Link

What the studies say

reported by consumers
58.1% of respondents use AI to compare products, ahead of comparing prices or finding the best value (47.2%), getting product recommendations (46.4%), finding deals or promotions (42.2%), researching features or specifications (41.9%) and discovering new products or brands (41.5%).
Snipp InteractiveAI and the Modern Shopper Journey (Snipp 2026 Survey)
United States · 22 Sep 2026 source
reported by consumers
Comparing prices led at 56%, followed by checking price history (42%), comparing products across retailers (29%), summarizing reviews (23%), and general product research (23%).
StacklineWhat shoppers told us after Prime Day 2026
United States · 1 Jul 2026 source

Studies behind Size (3)

Snipp Interactive, AI and the Modern Shopper Journey (Snipp 2026 Survey), 22 Sep 2026 · n=1,000 · US · Link brand study
58% 58.1% of regular US AI users use AI to compare products, and 41.9% use it to research features or specifications.
IAB with Talk Shoppe, When AI Guides the Shopping Journey: Opportunities for Marketers (IAB/Talk Shoppe AI Commerce Study, 2025), 28 Oct 2025 · US · Link brand study
57% of US AI Shoppers use AI tools for comparisons of multiple products or brands when shopping online.
Stackline, What shoppers told us after Prime Day 2026, 1 Jul 2026 · US · Link brand study
56% Among US shoppers who used AI during Prime Day 2026, comparing prices was the top use (56%), followed by checking price history (42%) and comparing products across retailers (29%); 36% of shoppers used AI at all.

Sources for what it means (3)

58% of adults who regularly use AI tools for search and shopping in the US ask AI to compare models and prices before buying (reported). Direction: data is still being collected (no behaviour change reading is available).
Based on: Snipp Interactive, US; Stackline, US; IAB with Talk Shoppe, US
29% of adults say they would ask AI to compare models and prices before buying (intent, not behaviour).
Based on: PwC, US
Among US shoppers who used AI during Prime Day 2026, comparing prices was the top use (56%), followed by checking price history (42%) and comparing products across retailers (29%); 36% of shoppers used AI at all.
Based on: Stackline, US