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Updated 29 Oct 2026

How is AI changing consumer behaviour?

Meet Market Radar. An agentic intelligence platform tracking the shifts, sector by sector.

39%of the consumer shifts we track now run through AI.See the AI Footprint
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This week in AI and consumers

Strength, out of 100. The arrow shows whether the trend is rising.

  1. E-commerce · APAC

    Ask AI before they buy 84

    Move: Make prices, stock and reviews readable to AI assistants, not just to search engines.

  2. Telco · EMEA

    Make gen AI an everyday habit 70

    Move: Heavy AI users are a segment now. Test plans and bundles built around them.

  3. Finance · US

    Ask AI before they move money 68

    Move: Publish fee and rate pages an assistant can quote word for word.

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Are marketers ready?

How brand marketers are responding, and where consumers are ahead of them.

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20 live views from the platform, exactly as members see them.

  1. Top need by sectionMembers only
    Marketing TrendsTop need by section
  2. The lead trend by sectorMembers only
    AI Consumer TrendsThe lead trend by sector
  3. Black Friday 2026: the season AI finds the deal, but shoppers close itMembers only
    AI Consumer TrendsBlack Friday 2026: the season AI finds the deal, but shoppers close it
  4. Two in five consumer shifts now run through AIMembers only
    AI Consumer TrendsTwo in five consumer shifts now run through AI
  5. Consumers vs marketers: the widest gapsMembers only
    Gap MapConsumers vs marketers: the widest gaps
  6. Black Friday 2026: AI finds the deal, people close itMembers only
    AI Consumer TrendsBlack Friday 2026: AI finds the deal, people close it
  7. Every trend scored, and what it meansMembers only
    AI Consumer TrendsEvery trend scored, and what it means
  8. Every Strengthd from six signalsMembers only
    Marketing TrendsEvery Strengthd from six signals
  9. Beauty 2026: AI moves from the mirror to the shelfMembers only
    AI Consumer TrendsBeauty 2026: AI moves from the mirror to the shelf
  10. Younger buyers ask AI before they buy a planMembers only
    AI Consumer TrendsYounger buyers ask AI before they buy a plan
  11. E-commerce 2026: the shopper now has an agentMembers only
    AI Consumer TrendsE-commerce 2026: the shopper now has an agent
  12. Research with synthetic audiencesMembers only
    Marketing TrendsResearch with synthetic audiences
  13. Fashion 2026: the AI shopper arrives in a value marketMembers only
    AI Consumer TrendsFashion 2026: the AI shopper arrives in a value market
  14. Where each need sits, emerging to mainstreamMembers only
    Marketing TrendsWhere each need sits, emerging to mainstream
  15. Finance 2026: customers ask AI, but still trust the bankMembers only
    AI Consumer TrendsFinance 2026: customers ask AI, but still trust the bank
  16. How mature is AI in marketing?Members only
    Marketing TrendsHow mature is AI in marketing?
  17. Food & beverage 2026: value, health and the AI grocery listMembers only
    AI Consumer TrendsFood & beverage 2026: value, health and the AI grocery list
  18. The largest AI-led trend in each sectorMembers only
    AI Consumer TrendsThe largest AI-led trend in each sector
  19. Telco 2026: loyalty is the network that mattersMembers only
    AI Consumer TrendsTelco 2026: loyalty is the network that matters
  20. Generative AI share of marketing activitiesMembers only
    Marketing TrendsGenerative AI share of marketing activities
See the eight key findingsThe strongest scores from both radars and the Gap Map, free to read.

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810,000+ data points in, one answer per trend out. Studies from 155 countries · every figure linked to its source · How we measure

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