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What consumers and marketers want next.

AI agents read the market every week. Adin scores every trend. Our experts say what it means for brands.

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Updated 7 Oct 2026

#1 consumer trend84Ask AI before they buy#1 marketer need82Be visible in AI assistant answers

AI Consumer TrendsWhat do consumers want?58 consumer trends across six sectors and four regions, each read for size, direction and confidence.
- 3M+consumers in the studies behind it, plus official statistics
- 785research reports
- 137countries
- 625,000+search data points
Open AI Consumer Trends
Marketing TrendsWhat do marketers want?What brand-side marketers need next, by section and region, scored from 0 to 100.
- 352conversations with brand-side marketers at 239 brands
- 3,000+market signals from 250+ sources
- 850+brands tracked
- 45,000+search data points
Open Marketing Trends
Gap MapWhere are the blind spots?Consumer trends set against what marketers ask for, by region.
- 5blind spots: consumers ahead, marketers not yet
- 2regions mapped so far
Open Gap Map

Take a look inside

50+ agents scanning sources every week

20 live views from the platform, exactly as members see them.

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Marketing TrendsTop demand by section
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AI Consumer TrendsThe lead trend by sector
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AI Consumer TrendsBlack Friday 2025: the season AI became a shopping channel
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AI Consumer TrendsEvery trend scored, and what it means
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Marketing TrendsEvery demand scored from six signals
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AI Consumer TrendsBeauty 2026: AI moves from the mirror to the shelf
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AI Consumer TrendsYounger buyers ask AI before they buy a plan
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AI Consumer TrendsE-commerce 2026: the shopper now has an agent
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Marketing TrendsResearch with synthetic audiences
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AI Consumer TrendsFashion 2026: the AI shopper arrives in a value market
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Marketing TrendsWhere each demand sits, emerging to mainstream
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AI Consumer TrendsFinance 2026: customers ask AI, but still trust the bank
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Marketing TrendsHow mature is AI in marketing?
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AI Consumer TrendsFood & beverage 2026: value, health and the AI grocery list
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AI Consumer TrendsThe largest AI-led trend in each sector
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AI Consumer TrendsTelco 2026: loyalty is the network that matters
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Marketing TrendsAI use is high, value and capability lag
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Marketing TrendsGenerative AI share of marketing activities
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Marketing TrendsCompanies generating value from AI
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Marketing TrendsUK advertisers with a live gen AI use case

See this edition's eight key findingsThe strongest scores from both radars and the Gap Map, free to read.

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Both radars, every region, every source

AI Consumer Trends and Marketing Trends
US, EMEA, LatAm and APAC
Sources scanned every week
Every figure linked to its source
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Behind the radar

Most of what is written about AI is noise. This is how we get from 670,000+ data points to the few answers that matter.

Step 150+ AI agents
670,000+data points gathered from 137 countries
Step 2Source checks
4,750+signals kept, each checked word for word against its source
Step 3Adin's algorithms
300+strength scores, from size, direction and confidence
Step 4PhD-level experts
1clear answer per trend: what it means for brands

25 automated checks before anything is publishedEvery figure linked to its sourceHow we measure

Discover the radar now

Marketing Trends

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The number one demand in each section.

Across the US, EMEA, LatAm and APAC.

Open Marketing Trends