Market Radar · Key findings
What marketers and consumers want next
Eight findings from Marketing Trends, AI Consumer Trends and the Gap Map, across the US, EMEA and APAC.
The big picture · AI footprint across seven sectors
How AI is changing consumer behaviour
40%of the consumer shifts we track now run through AI- 3.7M+consumers in the studies behind it, plus official statistics
- 1,275research reports
- 154countries
About 40% of the consumer shifts Market Radar tracks now run through AI, from 54% in finance to 29% in e-commerce.
See the big picture#1 TREND · E-COMMERCE · APAC
Ask AI before they buy
- Size 64% already do it
- Direction rising
- Confidence Medium
Asking AI before buying is the strongest AI trend on the radar, with a Trend Strength of 84 of 100 in e-commerce in APAC.
#1 · AUDIENCE INSIGHT · US
Be visible in AI assistant answers
The top audience insight demand among brand marketers in the US is to be visible in AI assistant answers, scoring 82 of 100.
See the full ranking#1 · GROWTH & MEDIA · EMEA
Measure retail media and marketplace ads
The top growth & media demand among brand marketers in EMEA is to measure retail media and marketplace ads, scoring 71 of 100.
See the full ranking#1 · CREATIVE · APAC
Decide what AI should make, and what humans should
The top creative demand among brand marketers in APAC is to decide what AI should make, and what humans should, scoring 68 of 100.
See the full rankingSAY VS DO · US · E-COMMERCE
57% of US consumers say they would let an AI agent check out for them; 13% have. Intent and behaviour come from different studies.
Intent: Omnisend, Adyen, KPMG · Behaviour: Omnisend, Checkout.com
See every trendBLIND SPOT · TELCO · EMEA
Stay out of inertia, not loyalty
50% of consumers in EMEA stay out of inertia, not loyalty, but the matching marketer demand, to track brand health over time, scores only 36 of 100.
Open the Gap MapLEAD AI TREND BY SECTOR · EMEA
In EMEA, beauty leads: 62% of consumers turn to AI as their beauty advisor, ahead of telco (46%), e-commerce (34%) and finance (15%).
See every sector70% of CMOs say internal marketing processes are not mature enough to implement and scale AI.
Gartner, 2026 · n=401 · multi-country sample
See the evidence
Built from the Market Radar data · Marketing Trends data as of 19 Oct 2026, AI Consumer Trends and Gap Map data as of 26 Oct 2026 · Source: Market Radar by ADIN.AI