ADIN.AI home ↗Book a demoSign in
Market Radarby ADIN.AISign inCreate account

Market Radar · Key findings

What’s changing? Who’s keeping up?

Key findings from Radar’s agentic intelligence: how AI is changing consumers and how marketers are responding.

Data as of 29 Oct 2026

  1. The big picture · AI footprint across seven sectors

    How AI is changing consumer behaviour

    39%of the consumer shifts we track now run through AI

    About 39% of the consumer shifts Market Radar tracks now run through AI, from 51% in finance to 29% in beauty.

    See the big picture

  2. #1 TREND · E-COMMERCE · APAC

    Ask AI before they buy

    Source: Market Radar Strength score, data as of 29 Oct 2026

    See the full ranking

    Asking AI before buying is the strongest AI trend on the radar, with a Trend Strength of 84 of 100 in e-commerce in APAC.

  3. #1 · AUDIENCE INSIGHT · US

    Be visible in AI assistant answers

    Source: Market Radar Strength score, data as of 26 Oct 2026; search share: Google Keyword Planner

    The top audience insight need among brand marketers in the US is to be visible in AI assistant answers, scoring 82 of 100.

    See the full ranking

  4. #1 · GROWTH & MEDIA · EMEA

    Measure retail media and marketplace ads

    Source: Market Radar Strength score, data as of 26 Oct 2026

    The top growth & media need among brand marketers in EMEA is to measure retail media and marketplace ads, scoring 71 of 100.

    See the full ranking

  5. #1 · CREATIVE · APAC

    Decide what AI should make, and what humans should

    Source: Market Radar Strength score, data as of 26 Oct 2026

    The top creative need among brand marketers in APAC is to decide what AI should make, and what humans should, scoring 68 of 100.

    See the full ranking

  6. SAY VS DO · US · E-COMMERCE

    57% of US consumers say they would let an AI agent check out for them; 13% have. Intent and behaviour come from different studies.

    Intent: Omnisend, Adyen, KPMG · Behaviour: Omnisend, Checkout.com

    See every trend

  7. BLIND SPOT · E-COMMERCE · EMEA

    Hunt harder for value

    58% of consumers in EMEA hunt harder for value, but the matching marketers' need, to track brand health over time, scores only 36 of 100.

    Source: Market Radar Gap Map (consumer Size from verified studies, marketer Strength score), data as of 29 Oct 2026

    Open the Gap Map

  8. LEAD AI TREND BY SECTOR · EMEA

    In EMEA, beauty leads: 62% of consumers already turn to AI as their beauty advisor, ahead of telco (46%), consumer electronics (36%), e-commerce (34%) and finance (15%).

    Source: Market Radar Size from verified studies in each sector, data as of 29 Oct 2026

    See every sector

  9. 70% of CMOs say internal marketing processes are not mature enough to implement and scale AI.

    Source: Gartner, 2026 · n=401 · multi-country sample

    See the evidence

Built from the Market Radar data · Marketing Trends data as of 26 Oct 2026, AI Consumer Trends and Gap Map data as of 29 Oct 2026 · Source: Market Radar by ADIN.AI

Members see every section, sector and regionCreate account

Findings by date: 26 Oct 2026, 24 Oct 2026, 23 Oct 2026, 7 Oct 2026