Market Radar · Research library
2026 Digital Video Ad Spend & Strategy Full Report
IAB14 Jul 2026Surveyn=360United States
Read the report at IAB (opens in a new tab)
Also atiab.com/…/business-outcomes-are-just-the-beginningmarketingdive.com/…/824988
What Market Radar took from it
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59% of US video ad buyers have little or no confidence in the quality of CTV inventory bought through retail and commerce media networks
IABUnited StatesJul 2026
96% of smaller US video ad buyers are not satisfied with their current level of GenAI use for creative ad production; more than four in ten want more proof of performance and easier platform/DSP integrations
IABUnited StatesJul 2026
Used in Market Radar
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Marketing Trends for members
Creative · APACCreative · EMEACreative · USGrowth & Media · EMEAGrowth & Media · LatAmGrowth & Media · US
About this report
- Publisher
- IAB
All 11 IAB reports in the library - Published
- 14 Jul 2026
- Type
- Survey
- Sample
- n=360
- Countries
- Regions
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