L'Oréal started with a test on Maybelline New York. Today ADIN.AI works across more than 20 L'Oréal brands, as the group's strategic partner for AI in marketing.
L'Oréal does not treat ADIN.AI as one more tool. It treats ADIN.AI as its strategic partner for AI in marketing.
That shapes how the work is done. L'Oréal tests each new ADIN.AI capability first and learns from it. The ADIN.AI and L'Oréal teams plan the next step together.
It began as a test with Maybelline New York. A Q2 2024 awareness campaign ran on Smart Optimization and AI Media Planner. Cost per ad recall fell 71%.
Read the Maybelline story →When ADIN.AI builds something new, L'Oréal is the first to test it. Both teams learn from each test before it goes further.
Today ADIN.AI covers 20+ L'Oréal brands. The ADIN.AI and L'Oréal teams move through this transformation together.
A selection of the L'Oréal brands that work with ADIN.AI.
Headline results from L'Oréal brand stories. Each row links to the story it comes from.
“Their platform's ability to analyze real-time data across multiple channels allowed us to adapt our media spend dynamically.”Digital Project Manager, L'OréalOn the Maybelline New York campaign
Two short films on the L'Oréal work, with Turkish subtitles.
How did we transform our digital media management with AI?
What happens when the world's beauty leader uses AI to power every media planning decision?
71%lower cost per ad recall71% lower cost per ad recall
15%total cost per thousand impressions reduction15% total cost per thousand impressions reduction
5.7%increase in ad recall5.7% increase in ad recall
2.8Xpurchase increase2.8X purchase increase
206.2%purchase increase206.2% purchase increase
5.5Xpurchase growth5.5X purchase growth6.4%increase in purchase6.4% increase in purchase
65%decrease in cost per action65% decrease in cost per action
40.6Mreach40.6M reach
36.5Mreach36.5M reach
27Mreach27M reach
43Mreach43M reach
8.4Mreach8.4M reach
210%sales target exceeded210% sales target exceeded
156%purchase target achieved on Trendyol156% purchase target achieved on Trendyol
17%drop in cost per acquisition17% drop in cost per acquisition
126%purchase target achieved on Trendyol126% purchase target achieved on Trendyol
100%sales target reached100% sales target reached
167%sales target exceeded on Trendyol167% sales target exceeded on Trendyol120%purchase target achieved on Trendyol120% purchase target achieved on Trendyol
155%purchase target achieved on Trendyol155% purchase target achieved on Trendyol
138%sales target achieved138% sales target achieved
127%purchase target achieved on Trendyol127% purchase target achieved on TrendyolEvery bit of marketing intelligence, at your command. The rest is imagination, and yours has no limits.
