Book a demo
NEW: AI Media Suite 7 days free. Book now ↗
Brand story · Beauty Maybelline New York

15% Total Cost per Thousand Impressions Reduction.

Maybelline New York cut total cost per thousand impressions (CPM) by 15% and beat its impression target by 18%, with Smart Optimization across Display & Video 360 (DV360), Meta and TikTok.

BrandMaybelline New York
IndustryBeauty
ProductSmart Optimization, AI Media Planner
15%Total Cost per Thousand Impressions Reduction
118%Impression Target Achieved
8%Decrease in cost per thousand impressions on Meta
20%Decrease in cost per thousand impressions on DV360
Campaign summary

Maybelline New York lipstick campaign visual with ADIN.AI

Maybelline New York cut total cost per thousand impressions by 15% and beat its impression target by 18%, with Smart Optimization across DV360, Meta and TikTok.

Smart OptimizationAI Media Planner
Maybelline New York lipstick campaign visual with ADIN.AI
More stories

Keep reading.

All brand stories →
For the restless

You were always going
to go further.

Every bit of marketing intelligence, at your command. The rest is imagination, and yours has no limits.

ACTLive
+12% budget → TikTokApplied ✓
New creatives · MetaApplied ✓
Frequency cap · DV360Approve
3 actions today · all logged