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Brand story · Beauty Maybelline New York

15% Total CPM Reduction.

Maybelline New York reached 70% more people without spending more — how AI Suggestions turned a media plan into a precision operation across DV360, Meta, and TikTok.

BrandMaybelline New York
IndustryBeauty
ProductAI Suggestions, Media Planner
15%Total CPM Reduction
118%Impression Target Achieved
8%Decrease in CPM on Meta
20%Decrease in CPM on DV360
Campaign summary

Maybelline New York lipstick campaign visual with ADIN.AI

Maybelline New York reached 70% more people without spending more — how AI Suggestions turned a media plan into a precision operation across DV360, Meta, and TikTok.

AI SuggestionsMedia Planner
Maybelline New York lipstick campaign visual with ADIN.AI
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ACTLive
+12% budget → TikTokApplied ✓
New creatives · MetaApplied ✓
Freq. cap · DV360Approve
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