How Vodafone Home Internet slashed costs while maximizing performance across Meta, Google Ads, TikTok and DV360 with ADIN.AI.
Lower cost of reaching and engaging the target audience.
VCR surged as ADIN.AI placed video creatives in front of the most engaged audiences at the right moment.
Higher CTR from smarter budget allocation and AI-driven suggestions.
The campaign set out to maximize video completion and click-through rates while fierce competition kept pushing CPMs up. ADIN.AI's AI Budget Optimizer proposed optimizing for quality engagement instead of impressions, and AI Suggestions generated 126 optimization recommendations during the campaign. One of them alone lifted VCR by 21% in just 8 days.
“With ADIN.AI's AI-driven budget optimization, we improved media efficiency, reducing CPM and CPV while delivering improvements in quality metrics.”Ceren YücelenMedia & Performance Marketing Senior Manager, Vodafone Türkiye
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140Xincrease in 100% Video View RateEvery bit of marketing intelligence, at your command. The rest is imagination, and yours has no limits.
