How Vodafone Home Internet slashed costs while maximizing performance across Meta, Google Ads, TikTok and Display & Video 360 (DV360) with ADIN.AI.
Lower cost of reaching and engaging the target audience.
Video completion rate (VCR) surged as ADIN.AI placed video creatives in front of the most engaged audiences at the right moment.
Higher click-through rate (CTR) from smarter budget allocation and AI-driven suggestions.
The campaign set out to maximize video completion and click-through rates while fierce competition kept pushing costs per thousand impressions (CPMs) up. ADIN.AI's Budget Optimiser proposed optimizing for quality engagement instead of impressions, and Smart Optimization generated 126 optimization recommendations during the campaign. One of them alone lifted video completion rate by 21% in just 8 days.
“With ADIN.AI's AI-driven budget optimization, we improved media efficiency, reducing cost per thousand impressions and cost per view while delivering improvements in quality metrics.”Ceren YücelenMedia & Performance Marketing Senior Manager, Vodafone Türkiye
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