VODAFONE
Success Story
Vodafone Home Internet:
Slashing Costs While
Maximizing Performance
with ADIN.AI
| Industry: | Telecommunications (Home Internet) |
| Markets: | Multi-market digital activation |
| Channels: | Meta, Google Ads, TikTok, DV360 |
| Solution: | ADIN.AI ENTERPRISE |
| Period: | Back-to-School 2025 |
| Objectives: | VCR & CTR Maximization, CPM/CPV Optimisation |
CPM & CPV
41.3%
Vodafone achieved a 41.3% decrease in both CPM and CPV, significantly lowering the cost of reaching and engaging its target audience.
Video Completion Rate
134%
VCR surged by 134%, reflecting ADIN.AI's ability to place video creatives in front of the most engaged audiences at the right moment.
Click-Through Rate
35.1%
CTR increased by 35.1%, demonstrating that smarter budget allocation and AI-driven suggestions drove significantly higher audience interaction.
The Challenge & The Solution
The Challenge: Rising Costs and the Quest for Efficiency
The primary objective of the Vodafone Home Internet Campaign was to maximize KPIs such as Video Completion Rate (VCR) and Click-Through Rate (CTR).
However, the fierce competition in the digital advertising market led to a continuous increase in CPM rates. This presented the campaign with two main challenges:
- Cost Pressure
- Performance Optimization Need
The Solution: ADIN.AI's AI-Driven Strategic Approach
ADIN.AI offered a holistic solution incorporating four core AI modules to overcome these challenges:
- AI Media Planner
- AI Suggestions
- Smart Reports
- AI Budget Optimizer
In a highly competitive market, our key priority was to maintain performance while managing rising media costs. With ADIN.AI's AI-driven budget optimization, we improved media efficiency, reducing CPM and CPV while delivering improvements in quality metrics.
ADIN.AI's ability to analyze signals in real time, generate data-driven optimization recommendations, and rapidly activate them enabled faster, smarter decisions and measurable impact for us.
Strategic Shift
Strategic Shift to Quality Engagement
ADIN.AI's AI Budget Optimizer proposed a strategic decision to optimize for quality engagement instead of simply impressions.
By focusing on efficiency, Vodafone maximized their budget allocation to reach the right audience and improve engagement, even as competition and costs increased.
Smart Optimization and Learning Algorithms
ADIN.AI's AI Suggestions module generated 126 optimization recommendations during the campaign. One of these suggestions resulted in a 21% increase in VCR in just 8 days.