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Brand story · FMCG Komili

Video completion 140x.

How Komili achieved a 140x increase in video engagement while surpassing CTR benchmarks on Meta and TikTok with ADIN.AI.

IndustryPersonal Care
ChannelsMeta, TikTok
ProductCross-channel Media Planning, Optimization
PeriodNov to Dec 2024
ObjectiveVideo views and traffic
140xIncrease in 100% Video View Rate

For Premium Shower Gels on Meta, compared to the previous year.

194%Increase in CTR on Meta

Higher traffic through ADIN.AI's real-time optimization and cross-channel targeting.

50%TikTok CTR benchmark surpassed

Beat 50% of all Cosmetics and Personal Care e-commerce videos in CTR, powered by ADIN.AI's dynamic targeting.

Campaign summary

Real-time targeting across Meta and TikTok.

Komili, a leading personal care brand with a rich heritage, partnered with ADIN.AI to elevate its digital marketing performance. With AI-based cross-channel media planning and optimization, Komili applied real-time targeting and dynamic optimization, so every decision was driven by data. The result: outstanding video view rates, strong traffic growth and benchmark-beating engagement on social platforms.

Media PlannerSmart OptimizationCross-channel reporting
Komili's Premium Shower Gel
“By leveraging AI-based digital marketing and media planning, we achieved outstanding results, such as a 140x increase in video view rates and a 194% boost in CTR.”
Nilay OzyurtTurkey Head of Marketing, DAIO Group
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