Komili
Success Story
How Did Komili Achieve a 140x Increase in Video Engagement While Surpassing CTR Benchmarks on Meta and TikTok with ADIN.AI?
| Industry: | Personal Care |
| Channels: | Meta & TikTok |
| Solution: | ADIN.AI Enterprise (Adin.Pro + Adin.Trust) |
| Meta Dates: | 27 Nov - 27 Dec 2024 |
| TikTok Dates: | 24 Dec - 31 Dec 2024 |
| Objective: | Drive Video Views and Traffic |
Meta Awareness
140X
Increase in 100% Video View Rate
Komili achieved a 140x increase in the 100% Video View Rate for its Premium Shower Gels on Meta, showcasing exceptional audience engagement compared to the previous year.
Meta Traffic
194%
Increase in CTR
Komili’s Meta campaigns drove significantly higher traffic through ADIN.AI’s real-time optimization and cross-channel targeting.
TikTok Engagement
50%
CTR Benchmark Surpassed
Komili’s TikTok campaigns surpassed 50% of all Cosmetics and Personal Care E-Commerce videos in CTR, highlighting strong engagement powered by ADIN.AI’s dynamic targeting. .
Campaign Executive Summary
Komili, a leading name in personal care with its rich heritage and commitment to quality, partnered with ADIN.AI to elevate its digital marketing performance. Leveraging ADIN.AI’s AI-Based Cross-Channel Media Planning and Optimization, Komili transformed its approach to digital advertising, achieving remarkable growth across key performance metrics on Meta and TikTok.
ADIN.AI’s advanced AI technology enabled Komili to implement real-time targeting and dynamic optimization strategies, ensuring data-driven decisions for maximum campaign impact. This collaboration resulted in outstanding video view rates, exceptional traffic growth, and benchmark-surpassing engagement on social platforms. The partnership between Komili and ADIN.AI showcases how intelligent automation and data-driven insights can drive significant growth in the competitive personal care industry.
Data-driven digital marketing has always been at the core of Komili’s strategy, and with ADIN.AI, we’ve taken it to the next level. By leveraging AI-based digital marketing and media planning, we achieved outstanding results—such as a 140x increase in video view rates and a 194% boost in CTR.
ADIN.AI’s holistic and cross-channel digital marketing platform enabled us to optimize campaigns in real-time, creating deeper connections with our audience and delivering measurable impact. This partnership has truly redefined how we approach digital advertising in the personal care sector.
About ADIN.AI
ADIN.AI is an AI-Based Cross-Channel Digital Marketing Platform transforming enterprise advertising. With a vision to become the universal home screen for advertisers, ADIN.AI drives transparency, efficiency, and ROI-focused outcomes. Built to simplify cross-channel campaigns, ADIN.AI offers advanced AI-powered tools for seamless planning, execution, and analysis. Its technology maximizes impact while saving time and resources. Recognized by Fast Company as one of the "Most Innovative Companies" and praised by AWS for its excellence, ADIN.AI continues to redefine digital marketing standards for enterprise success.
About Elleair International Turkey
Elleair International Turkey, part of Japan’s globally renowned Daio Group, blends Turkish heritage with Japanese innovation in personal care. Home to Komili, one of Turkey’s most established personal care brands, and GOO.N, a leading Japanese baby care brand, Elleair International Turkey focuses on quality, sustainability, and advanced technology. Through this unique synergy, the company delivers products that enhance everyday well-being across Turkey and beyond.