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Brand story · Fintech & Banking Papara

Sign-ups up 3.2X.

How Papara increased sign-ups 3.2X and cut its cost per sign-up by 57% with ADIN.AI.

IndustryFinTech
ChannelsApp, TikTok
ProductSmart Optimization, Media Planner
PeriodQ1 to Q3 2024
ObjectiveIn-app events and conversions
3.2XSign-Ups

Growth in user sign-ups, thanks to ADIN.AI Smart Optimization and precise targeting on TikTok.

57%Cost per Sign-Up

Lower cost per sign-up through AI-powered optimization.

37%Cost per Action

Lower cost per action, as Media Planner streamlined campaign management.

60%Total In-App Events

More in-app engagement: not only acquisition, but meaningful interaction within the app.

Campaign summary

The right users, reached efficiently.

Papara, a leader in FinTech, partnered with ADIN.AI to streamline its advertising and make sure its app reached the right users efficiently. With ADIN.AI's AI-powered tools, Papara optimized its campaigns in real time, driving significant cost reductions while increasing user engagement. The collaboration grew app installs and sign-ups and improved Papara's overall budget efficiency.

Smart OptimizationMedia PlannerCross-channel reporting
Papara cards
“ADIN.AI's agile technology and comprehensive data sets allow us to analyze advertising results from a single platform, relieving the need for multiple media planning platforms and simplifying the process.”
Perin SaraogluCMO, Papara
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+12% budget → TikTokApplied ✓
New creatives · MetaApplied ✓
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