How Maybelline New York boosted budget efficiency and cut cost per ad recall by 71% with ADIN.AI.
A 67% reduction in cost per reach, reaching the target audience efficiently.
Reduction in cost per ad recall (people) compared to the company average.
Increase in ad recall vs the average of previous campaigns not managed by ADIN.AI.
Cost savings in just two days, from ADIN.AI Smart Optimization.
Maybelline New York aimed to enhance brand awareness and ad recall through a digital campaign. With ADIN.AI's smart optimization tools, the brand saw a 67% reduction in cost per reach, a 71% decrease in cost per ad recall and a 3% increase in ad recall compared to previous benchmarks. The campaign also achieved 40% cost savings in just two days.
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