Know which ad works
before you spend.

See which ad will work before it goes live.

Every asset gets a creative effectiveness score next to its media results, on the same scale across channels.

• Before launchSee which ads are likely to work before they go live, and boost the strongest.
• While campaigns runMove budget away from creative that underperforms.
• Creative meets mediaCreative effectiveness data from DAIVID has flowed into the platform since April 2026: how an ad drives emotion, attention, memory and brand recall, next to how its budget performs.

Refresh creative before costs rise.

Reads how each asset performs over time on every channel and flags creatives that are wearing out, before costs rise.

• Early warningSpot tired creatives before cost per thousand impressions climbs and click-through falls.
• Per channelAn asset can be fresh on TikTok and tired on Meta; you see both.
• What to refreshYou see which assets to refresh, and the action goes to your team to approve.

New creative, in as little as two days.

A London creative agentcy where human creative directors and AI agents work the same brief, from research and strategy to concept, scoring and production. Four people, eight agents, one room.

• Human-ledAgents widen and speed up the search; people sign the work off.
• ExperienceCreative leaders with four decades of combined advertising experience.
• SpeedFinished creative in as little as two days.

Every concept scored against the world's best.

Brave New World's own system, built in-house. Eight agents trained on award-winning campaigns score every concept against the world's best before a client sees it.

• 3,000+ campaignsAward-winning campaigns analysed, from 12 award shows, 2010 to 2025.
• 8 agents on every briefResearch, strategy, concept and scoring.
• Scored before you see itConcepts are scored against the world's best before they reach you.