Brand story · Beauty

6.4% increase in Purchase.

Kérastase, the luxury haircare brand, focused on maximizing efficiency and ROAS by optimizing its digital campaigns with ADIN.AI.

BrandKérastase

IndustryBeauty

ProductBudget Optimizer, Media Planner

6.4%increase in Purchase

20.1%increase in ROAS

-11.1%decrease in Ad Spend

Campaign summary

Kerastase Elixir Ultime

Kérastase, the luxury haircare brand, focused on maximizing efficiency and ROAS by optimizing its digital campaigns with ADIN.AI.

Budget OptimizerMedia Planner

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For the restless

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ACTLive

+12% budget → TikTokApplied ✓

New creatives · MetaApplied ✓

Freq. cap · DV360Approve

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