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Brand story · Beauty L'Oréal Paris Elseve

5.7% increase in Ad Recall.

L'Oréal Paris Elseve, a global leader in haircare, set out to increase brand awareness and improve ad recall through a focused digital advertising campaign.

BrandL'Oréal Paris Elseve
IndustryBeauty
ProductSmart Optimization, Media Planner
5.7%increase in Ad Recall
71%decrease in CPM vs. Benchmark
66%Video Completion Rate
Campaign summary

L'Oréal Paris Elseve Glycolic Gloss

L'Oréal Paris Elseve, a global leader in haircare, set out to increase brand awareness and improve ad recall through a focused digital advertising campaign.

Smart OptimizationMedia Planner
L'Oréal Paris Elseve Glycolic Gloss
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