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The AI Ad Gap Widens
IAB2026Surveyn=104United States
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89% of advertisers who have used GenAI to create ads at least sometimes disclose it, but less than half always do (unchanged from 2024), while consumers want AI video and images disclosed
IABUnited StatesJan 2026
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About this report
- Publisher
- IAB
All 11 IAB reports in the library - Published
- 2026
- Type
- Survey
- Sample
- n=104
- Countries
- Regions
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