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EMARKETER Pulse of the Consumer: Personal Care and Beauty Survey (UK, May 2025), stated by the report author Carina Lamb on LinkedIn, 24 Oct 2025

EMARKETER24 Oct 2025SurveyUnited Kingdom

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press coverageThe link goes to an article about the report, where Market Radar checked the figures.

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  1. 38.2% of UK personal care and beauty buyers use AI tools like ChatGPT to explore the beauty and personal care category

    EMARKETERUnited KingdomOct 2025

  2. 6.8% of UK consumers discovered a beauty or personal care product through AI assistants in the past year

    EMARKETERUnited KingdomOct 2025

About this report

Published
24 Oct 2025
Type
Survey
Regions

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