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The New Creative Advantage: How community signals are reshaping creative success in the age of AI

WARC14 Jul 2026Surveyn=400Australia, Brazil and 2 more countries

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  1. 67% of marketers still rely on basic demographic data when briefing AI tools; only 17% consistently incorporate community insights beyond demographics

    WARCJul 2026n=400

  2. 88% of marketers say AI has increased creative output, but only 45% say it has significantly improved creative quality

    WARCJul 2026n=400

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About this report

Published
14 Jul 2026
Type
Survey
Sample
n=400

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