Market Radar · Research library
State of Brand in B2B survey 2026
Marketing Week14 Sep 2026Surveyn=300United Kingdom
Read the report at Marketing Week (opens in a new tab)
What Market Radar took from it
The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.
44.9% of B2B marketers find it difficult or very difficult to secure investment for brand building; 38.9% say better CEO/CFO understanding of brand building would help
Marketing WeekSep 2026n=300
55.1% of B2B marketers would appreciate access to more robust effectiveness measurement to ease brand-spend conversations; 44.9% find securing brand investment difficult
Marketing WeekSep 2026n=300
About this report
- Publisher
- Marketing Week
All 4 Marketing Week reports in the library - Published
- 14 Sep 2026
- Type
- Survey
- Sample
- n=300
- Countries
- Regions
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