The Language of Effectiveness 2026

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 47.9% of brands lack a mechanism to measure creative impact; 51.3% say creative effectiveness measurement is challenging

   Marketing WeekJul 2026

2. 71.1% of marketing teams define success differently from their CEO and CFO / see a disconnect in how effectiveness is understood

   Marketing WeekJul 2026

3. 71.7% of marketers say ease of measurement dictates / influences how they allocate marketing budgets

   Marketing WeekJul 2026

4. 54.1% say a lack of attribution/modelling data is the biggest barrier stopping their business investing in brand; 55.6% in large firms (250+)

   Marketing WeekJul 2026

5. Barriers to investing in brand: 54.1% of brand-side marketers cite lack of attribution/modelling data and 50.3% inconsistent data collection over time; only 41% say their business invests sufficiently in long-term brand health

   Marketing WeekJul 2026

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Marketing Week
All 4 Marketing Week reports in the library

Published

2026

Type

Survey

Sample

n=636

Countries

• United Kingdom

Regions

• EMEA

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