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ISBA UK Advertiser Gen AI Adoption 2026 (Gen AI Survey)
ISBA22 Jul 2026SurveyUnited Kingdom
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What Market Radar took from it
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Among UK advertisers that launched GenAI pilots, creative quality becomes the top blocker (20%); 63% report changes to content production relationships
ISBAUnited KingdomJul 2026
Governance is the top barrier (26%) for UK advertisers not yet live with GenAI
ISBAUnited KingdomJul 2026
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About this report
- Publisher
- ISBA
All 4 ISBA reports in the library - Published
- 22 Jul 2026
- Type
- Survey
- Countries
- Regions
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