The A-Shaped CMO (Salesforce UKI CMO research 2026)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 53% of CMOs say the complexity of implementing agentic AI currently outweighs the commercial and operational benefits

   SalesforceJun 2026n=100

2. 69% of CMOs agree that managing the risk of AI hallucinations makes deployment more complex in customer-facing marketing than in back-office functions

   SalesforceJun 2026n=100

3. 74% of CMOs plan to pull a significant portion of traditional agency and internal headcount budgets to fund AI infrastructure and licensing over the next 24 months

   SalesforceJun 2026n=100

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Salesforce
All 7 Salesforce reports in the library

Published

24 Jun 2026

Type

Survey

Sample

n=100

Countries

• United Kingdom
• Ireland

Regions

• EMEA

Related reports

• 2026 Holiday Predictions: A Unified Yet Fractured Journey (Salesforce blog, 20 Jul 2026)

  Salesforce · 20 Jul 2026 · Forecast

• Holiday Season Rakes in Record $1.29T for Retailers, Salesforce Data Shows

  Salesforce · 8 Jan 2026 · Measured data

• State of Marketing, 10th ed. (2026)

  Salesforce · 2026 · Survey

• Salesforce Data: AI and Agents Propel Cyber Week to Record $336.6B in Global Spend

  Salesforce · 5 Dec 2025 · Report

• Salesforce Releases 2025 Cyber Week Predictions (story, 20 Nov 2025)

  Salesforce · 20 Nov 2025 · Forecast

• Salesforce Shares 2024 Holiday Shopping Data

  Salesforce · 6 Jan 2025 · Measured data