2026 Holiday Predictions: A Unified Yet Fractured Journey (Salesforce blog, 20 Jul 2026)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 21% of shoppers engaged with a third-party AI chat assistant over the past 12 months (Salesforce consumer survey, May 2026); in 2025 Salesforce reported 17% had used an AI assistant or LLM in the last year for product searches

   SalesforceGlobalJul 2026n=4,689

2. 50% of shoppers in eight countries report using an AI assistant at some point in their buying journey, a 67% year-on-year increase (Salesforce consumer survey, May 2026)

   SalesforceGlobalJul 2026n=4,689

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Salesforce
All 7 Salesforce reports in the library

Published

20 Jul 2026

Type

Forecast

Sample

n=4,689

Regions

• Global

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