Market Radar · Research library
State of Marketing, 10th ed. (2026)
Salesforce2026Surveyn=4,500US, EMEA, LatAm, APAC, Global
Read the report at Salesforce (opens in a new tab)
Also atsalesforce.com/…/tenth-state-of-marketingsalesforce.com/…/state-of-marketingsalesforce.com/…/S-MC-State-of-Marketing-10th-Appendix-V2…contentgrip.com/unified-data-marketing-challenge
What Market Radar took from it
The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.
78% of marketers say they need more personalized content than they are able to produce
SalesforceGlobalFeb 2026n=4,450
88% of marketers have already begun optimizing for AI-generated responses (ChatGPT, Google AI Overviews)
SalesforceGlobalFeb 2026n=4,450
Only 13% of marketers use agentic AI
SalesforceGlobalFeb 2026n=4,450
Only 26% of marketers are completely satisfied with their data unification
SalesforceGlobalFeb 2026n=4,450
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About this report
- Publisher
- Salesforce
All 7 Salesforce reports in the library - Published
- 2026
- Type
- Survey
- Sample
- n=4,500
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