Holiday Season Rakes in Record $1.29T for Retailers, Salesforce Data Shows

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. $181bn of global holiday online purchases were returned (14% of purchases, returns up 10%)

   SalesforceGlobalJan 2026

2. AI and agents drove 20% of all retail sales in the 2025 holiday season ($262bn)

   SalesforceGlobalJan 2026

3. Global holiday online sales reached $1.29 trillion in 2025 (US $294bn)

   SalesforceGlobalJan 2026

4. Nearly one in five holiday orders were buy-online-pick-up-in-store; 35% at the Dec 22 peak

   SalesforceGlobalJan 2026

5. Shoppers referred from AI search channels converted nine times more often than social referrals

   SalesforceGlobalJan 2026

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Salesforce
All 7 Salesforce reports in the library

Published

8 Jan 2026

Type

Measured data

Regions

• Global

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