The State Of Content Creation And Optimization Solutions, 2026

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 51% of marketing leaders say their organizations are reducing reliance on agencies as they adopt AI for content and creative work; 66% still encourage experimentation to find the right AI mix

   ForresterGlobalSep 2026

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Forrester
All 11 Forrester reports in the library

Published

22 Sep 2026

Type

Survey

Regions

• Global

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