The Underutilized Superpower Hidden in Loyalty Data (Forrester Consulting Opportunity Snapshot)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 68% of B2C marketing and loyalty decision-makers say loyalty data is only partially integrated with other systems at best; 91% say data-related barriers hold them back

   Forrester ConsultingMay 2026

2. 92% of organizations plan to invest in new technology or processes to better leverage loyalty data (centralized data, advanced analytics, AI personalization, omnichannel activation)

   Forrester ConsultingMay 2026

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Forrester Consulting (Forrester)
All 11 Forrester reports in the library

Published

28 May 2026

Type

Survey

Sample

n=300

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