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Forrester's 2026 B2B Brand And Communications Survey (rapor: B2B Brand And Communications Agencies Fail To Meet The AI Needs Of Marketers)

Forrester17 Mar 2026Survey

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  1. 54% of B2B marketing leaders say data strategy and AI readiness are important in agency selection, yet only 10% are satisfied with agencies’ ability to execute

    ForresterMar 2026

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About this report

Published
17 Mar 2026
Type
Survey

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