2026 Market Research Trends Report

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 84% of research leaders have experimented with synthetic research, versus 68% of individual contributors

   QualtricsGlobalJan 2026

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Qualtrics

Published

2025

Type

Survey

Sample

n=3,000

Countries

• Australia
• Brazil
• Canada
• Germany
• France
• United Kingdom
• Hong Kong
• India
• Japan
• South Korea
• Mexico
• Netherlands
• Singapore
• United States

Regions

• US
• EMEA
• LatAm
• APAC
• Global

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