Market Radar · Research library
The Multiplier Effect
ANA and WARC14 May 2026Surveyn=209United States
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67% of marketers believe the C-suite recognises the importance of brand, but only 19% see brand equity as a driver of business outcomes; 62% report flat or declining budgets pushing a shift to short-term metrics
ANA and WARCMay 2026n=209
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About this report
- Publisher
- ANA and WARC (ANA)
All 8 ANA reports in the library - Published
- 14 May 2026
- Type
- Survey
- Sample
- n=209
- Countries
- Regions
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