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B2B Creativity: Busting Myths
ANA4 Sep 2026Surveyn=327
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98% say creativity is extremely/very important to B2B marketing, but only 47% are equally confident in their company’s ability to measure the impact of creativity (42% among client-side marketers); 78% say measuring creative impact is important
ANASep 2026n=327
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About this report
- Publisher
- ANA
All 8 ANA reports in the library - Published
- 4 Sep 2026
- Type
- Survey
- Sample
- n=327
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