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The New Era of Marketing Partnerships: Marketer Survey (BCG-Google)

BCGJun 2026Surveyn=387Australia, Brazil and 6 more countries

Read the report at BCG (opens in a new tab)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

  1. 81% of marketers want partners to provide integrated capabilities across creative, media, earned and commerce; only 45% feel currently integrated

    BCGGlobal

  2. 84% of marketers anticipate increasing investment in AI-driven discovery

    BCGGlobal

  3. 86% of marketers anticipate increasing investment in AI-driven creative development and production

    BCGGlobal

  4. AI solutions' share of marketers' non-working spend expected to rise from ~7% today to ~17% in 2 years (AI solutions = systems to autonomously plan and execute marketing workflows, e.g. agentic)

    BCGGlobal

Used in Market Radar

The Market Radar pages that use this report.

About this report

Published
Jun 2026
Type
Survey
Sample
n=387

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