How CMOs Are Moving Agentic Marketing from Illusion to Reality (BCG CMO Survey 2026)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 43% of CMOs are significantly increasing AI investment; of these, 41% are dramatically increasing investment in end-to-end workflow orchestration; only 8% run multi-agent autonomous campaigns

   BCGGlobalJun 2026n=300

2. 90% of CMOs agree GenAI is already reshaping how consumers discover and evaluate brands; a majority report setting up dedicated AEO/GEO teams

   BCGGlobalJun 2026n=300

3. 94% of CMOs say CEO expectations of marketing have increased significantly over the past two years

   BCGGlobalJun 2026n=300

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

BCG
All 11 BCG reports in the library

Published

15 Jun 2026

Type

Survey

Sample

n=300

Regions

• Global

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