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European Consumers Are Still Cutting Back (European Consumer Sentiment 2026)

Boston Consulting Group9 Jun 2026Surveyn=20,000EMEA

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  1. 8% of European consumers now regularly use GenAI tools when researching purchases

    Boston Consulting GroupEMEAJun 2026n=20,000

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AI Consumer Trends for members

E-commerce · EMEA

About this report

Publisher
Boston Consulting Group (BCG)
All 11 BCG reports in the library
Published
9 Jun 2026
Type
Survey
Sample
n=20,000
Regions

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