BCG Global Consumer Radar

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 63% of consumers in Brazil are GenAI users (any purpose)

   BCGBrazilJan 2026

2. Use of GenAI for shopping increased 35% between February and November 2025

   BCGGlobalJan 2026

3. 62% of consumers in India are GenAI users (any purpose)

   BCGIndiaJan 2026

4. 64% of Indian GenAI users use the tools to research brands and products

   BCGIndiaJan 2026

5. 48% of consumers in Japan are GenAI users (any purpose)

   BCGJapanJan 2026

6. 42% of consumers in United States are GenAI users (any purpose)

   BCGUnited StatesJan 2026

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

BCG
All 11 BCG reports in the library

Published

Jan 2026

Type

Survey

Countries

• Brazil
• India
• Japan
• United States

Regions

• US
• LatAm
• APAC
• Global

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