Searching for answers: How AI is changing online discovery in 2026 (U.S. web search and AI report 2026, 19-market comparison)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 72% of online searchers in AU start at least some queries with an AI assistant (2026)

   YouGovAustralia2026

2. 67% of online searchers in CA start at least some queries with an AI assistant (2026)

   YouGovCanada2026

3. 62% of online searchers in DK start at least some queries with an AI assistant (2026)

   YouGovDenmark2026

4. 62% of online searchers in FR start at least some queries with an AI assistant (2026)

   YouGovFrance2026

5. 68% of online searchers in DE start at least some queries with an AI assistant (2026)

   YouGovGermany2026

6. 81% of online searchers in HK start at least some queries with an AI assistant (2026)

   YouGovHong Kong2026

7. 89% of online searchers in IN start at least some queries with an AI assistant (2026)

   YouGovIndia2026

8. 89% of online searchers in ID start at least some queries with an AI assistant (2026)

   YouGovIndonesia2026

9. 72% of online searchers in IT start at least some queries with an AI assistant (2026)

   YouGovItaly2026

10. 81% of online searchers in MX start at least some queries with an AI assistant (2026)

    YouGovMexico2026

Market Radar takes 19 figures from this report; the 10 newest are shown here.

About this report

Publisher

YouGov
All 30 YouGov reports in the library

Published

2026

Type

Survey

Countries

• United Arab Emirates
• Australia
• Canada
• Switzerland
• Germany
• Denmark
• Spain
• France
• United Kingdom
• Hong Kong
• Indonesia
• India
• Italy
• Mexico
• Poland
• Saudi Arabia
• Sweden
• Singapore
• United States

Regions

• US
• EMEA
• LatAm
• APAC

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