Wird der stationäre Handel wieder beliebter? Trotz Online-Boom würden die wenigsten Deutschen vollständig auf Läden verzichten

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 18% of Germans say that in a recent purchase they first saw the product online and then bought it in a shop; only 13% did the reverse (YouGov, August 2026).

   YouGovGermanyAug 2026

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

YouGov
All 30 YouGov reports in the library

Published

18 Aug 2026

Type

Survey

Countries

• Germany

Regions

• EMEA

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