[Great Britain] Searching for answers: How AI is changing online discovery in 2026 (YouGov web search and AI report)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 31% of online searchers in Great Britain used an AI assistant to look for information in the past 30 days

   YouGovUnited KingdomJul 2026n=1,800

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

YouGov
All 30 YouGov reports in the library

Published

9 Jul 2026

Type

Survey

Sample

n=1,800

Countries

• United Kingdom

Regions

• EMEA

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