YouGov Studie "Sovereign Beauty" (YouGov Shopper, Germany)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. Around 55% of younger German face/hair care buyers use AI tools to research these products

   YouGovGermanyAug 2026

2. Just under 40% of German face/hair care buyers use AI tools at least occasionally to research these products (YouGov, 2026)

   YouGovGermanyAug 2026

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

YouGov
All 30 YouGov reports in the library

Published

26 Aug 2026

Type

Survey

Countries

• Germany

Regions

• EMEA

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