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Consumer Pulse Research 2026 (UK results, via Commerce Voice)
Accenture15 Jun 2026SurveyUnited Kingdom
Read the press coverage at commercevoice.co.uk (opens in a new tab)
press coverageThe link goes to an article about the report, where Market Radar checked the figures.
What Market Radar took from it
The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.
29% of UK consumers would let an AI agent make a final purchasing recommendation within parameters they set
AccentureUnited KingdomJun 2026
45% of UK consumers would allow an AI agent to switch brands if it could demonstrate a better fit
AccentureUnited KingdomJun 2026
55% of UK consumers would trust an AI agent to shop across multiple grocery retailers on their behalf
AccentureUnited KingdomJun 2026
62% of UK consumers expect AI to influence at least half of their purchasing decisions over the next 12 months
AccentureUnited KingdomJun 2026
69% of UK consumers would trust a personal AI agent more than their best friend to help make purchasing decisions in at least one category
AccentureUnited KingdomJun 2026
9% of UK consumers would allow an AI agent to shop entirely on their behalf without intervention
AccentureUnited KingdomJun 2026
About this report
- Publisher
- Accenture
All 13 Accenture reports in the library - Published
- 15 Jun 2026
- Type
- Survey
- Countries
- Regions
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