Talk to my AI agent: The new rules of brand value (Consumer Pulse Research 2026)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 61% of consumers want an AI agent that shops across multiple grocery retailers on their behalf, splitting baskets

   AccentureGlobalJun 2026n=25,590

2. Only 12% of consumers are open to AI agents making purchase decisions autonomously when payment is involved

   AccentureGlobalJun 2026n=25,590

3. 74% of consumers would let an AI agent handle routine tasks, 32% would hand over purchase decisions and 9% are open to fully autonomous shopping

   AccentureGlobal2026n=25,590

About this report

Publisher

Accenture
All 13 Accenture reports in the library

Published

3 Jun 2026

Type

Survey

Sample

n=25,590

Regions

• Global

Related reports

• Consumer Pulse Research 2026: Talk to my AI agent (Italy results, via ADC Group)

  Accenture · 30 Jul 2026 · Survey

• Accenture Song study on high-income banking clients (exclusive to Valor Investe), 2026

  Accenture Song · 17 Jul 2026 · Survey

• Consumer Pulse 2026 (Spain results, via MarketingNews)

  Accenture · 14 Jul 2026 · Survey

• Consumer Pulse Research 2026 (UK results, via Commerce Voice)

  Accenture · 15 Jun 2026 · Survey

• Accenture : Etude Consumer Pulse 2026 - France (Business Wire release)

  Accenture · 10 Jun 2026 · Survey

• Talk to my AI agent: The new rules of brand value (Consumer Pulse Research 2026), Japan edition

  Accenture · 3 Jun 2026 · Survey