Talk to my AI agent: The new rules of brand value (Consumer Pulse Research 2026), Japan edition

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 23% of Japanese consumers would let an AI agent decide what to buy as long as they make the payment themselves (32% across 16 countries)

   AccentureJapanJun 2026

2. 60% of Japanese consumers would hand everyday tasks like price negotiation or complaints to an AI agent only on condition it strictly follows their instructions

   AccentureJapanJun 2026

3. Only 5% of Japanese consumers are open to an AI agent autonomously handling everything from purchase decision to payment (9% across 16 countries)

   AccentureJapanJun 2026

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Accenture
All 13 Accenture reports in the library

Published

3 Jun 2026

Type

Survey

Countries

• Japan

Regions

• APAC

Related reports

• Consumer Pulse Research 2026: Talk to my AI agent (Italy results, via ADC Group)

  Accenture · 30 Jul 2026 · Survey

• Accenture Song study on high-income banking clients (exclusive to Valor Investe), 2026

  Accenture Song · 17 Jul 2026 · Survey

• Consumer Pulse 2026 (Spain results, via MarketingNews)

  Accenture · 14 Jul 2026 · Survey

• Consumer Pulse Research 2026 (UK results, via Commerce Voice)

  Accenture · 15 Jun 2026 · Survey

• Accenture : Etude Consumer Pulse 2026 - France (Business Wire release)

  Accenture · 10 Jun 2026 · Survey

• Talk to my AI agent: The new rules of brand value (Consumer Pulse Research 2026)

  Accenture · 3 Jun 2026 · Survey