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Consumer Pulse 2026 (Spain results, via MarketingNews)
Accenture14 Jul 2026SurveySpain
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What Market Radar took from it
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27% of consumers in Spain would delegate the final purchase decision to an AI agent within preset limits
AccentureSpainJul 2026
30% of consumers in Spain highlight the value of personal interaction for building trust
AccentureSpainJul 2026
51% of consumers in Spain would tell an AI agent which brands to consider
AccentureSpainJul 2026
6% of consumers in Spain would allow an AI agent full autonomy to initiate and complete transactions
AccentureSpainJul 2026
68% of consumers in Spain expect at least half of their spending in a category to be influenced by AI in the next 12 months
AccentureSpainJul 2026
73% of consumers in Spain would trust an AI agent more than their best friend to make a purchase on their behalf
AccentureSpainJul 2026
76% of consumers in Spain are open to AI agents for commerce tasks (deals, complaints, recurring orders, subscriptions) as long as they keep final control
AccentureSpainJul 2026
About this report
- Publisher
- Accenture
All 13 Accenture reports in the library - Published
- 14 Jul 2026
- Type
- Survey
- Countries
- Regions
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