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Consumer Pulse Research 2026: Talk to my AI agent (Italy results, via ADC Group)
Accenture30 Jul 2026SurveyItaly
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What Market Radar took from it
The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.
24% of consumers in Italy value in-person interactions to build trust as AI agents spread
AccentureItalyJul 2026
26% of consumers in Italy would let an AI agent take the final purchase decision within preset parameters, before payment authorisation
AccentureItalyJul 2026
51% of consumers in Italy would tell their AI agent which brands to consider
AccentureItalyJul 2026
60% of consumers in Italy expect at least half of their spending in a category to be influenced by AI in the next 12 months
AccentureItalyJul 2026
68% of consumers in Italy would trust a personal AI agent more than their best friend to make a purchase on their behalf
AccentureItalyJul 2026
72% of consumers in Italy would let an AI agent autonomously handle commerce tasks (deals, complaints, reorders, renewals) as long as they keep full control
AccentureItalyJul 2026
8% of consumers in Italy would already let an AI agent complete the entire transaction autonomously
AccentureItalyJul 2026
About this report
- Publisher
- Accenture
All 13 Accenture reports in the library - Published
- 30 Jul 2026
- Type
- Survey
- Countries
- Regions
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